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Google Analytics (GA4)
Google Analytics (GA4)
Send server-side conversion events from WhatsApp to your GA4 property.
Setup & Events
- Go to Business Settings → Integrations → Google Analytics.
- Enter your GA4 Measurement ID and a Measurement Protocol API Secret (created in GA4 Admin → Data Streams).
- Save and enable.
Replyk sends purchase and lead events server-side via the Measurement Protocol, with SHA-256-hashed phone and email for Enhanced Conversions, so Google can match WhatsApp orders to ad clicks without a gclid.
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